Selling on Meesho: How to Stand Out in a Competitive Marketplace

Meesho’s zero‐commission model and end‐to‐end logistics support make it the perfect launchpad for new entrepreneurs—but to truly thrive, you need a razor‐sharp strategy.

1. Curate a Highly Focused Catalog

Rather than trying to sell everything, pick a tight niche and become known for excellence there. For example:

  • Sustainable Home Décor: Offer eco-friendly cushion covers, planters made from recycled materials, and organic linen table runners.
  • Handcrafted Pet Accessories: Leather collars, bespoke beds, and organic cotton toys for pet owners who pay premiums.

Tip: Use Meesho’s “MyBiz” dashboard to scan which categories show rapid month-over-month growth—then jump in early.

2. Optimize for Discovery & Conversion

Your product page must grab buyers in under 5 seconds. Here’s how:

  • SEO-Friendly Titles: Lead with the primary search term (e.g. “Women’s Cotton Kurta Set”) and add differentiators (“Hand-Block Print | Free Size”).
  • 5-Bullet USP List:
    • 100% breathable cotton
    • Hand-wash recommended
    • Available in 4 colors
    • Ships in eco-friendly packaging
    • 30-day hassle-free returns
  • High-Resolution Images: Show the product in use (lifestyle shots), zoomed in on details (stitching, fabric weave), and laid flat for scale.

3. Leverage Meesho’s Promotion Engines

Meesho runs a variety of site-wide deals that can skyrocket your visibility:

  • Flash Sales: Limited-time discounts that appear on Meesho’s homepage carousel.
  • Buy-X-Get-Y Offers: Encourage larger carts by bundling related SKUs (e.g., “Buy 2 coasters, get 1 free”).
  • Referral Bonuses: Incentivize your customers to refer a friend—and capture two sales at once.

4. Build & Nurture Social Proof

Reviews on Meesho are gold. Here’s how to get more and better ones:

  • Post-Delivery Follow-Up: Send a thank-you note via chat and ask for a quick star rating—most buyers will oblige.
  • Incentivized Feedback: Offer a small store credit or free sample to customers who upload a photo review.
  • Respond to Every Review: Publicly thank 5-star reviewers, and address 3-star/1-star concerns within 24 hours to show you care.

5. Scale Smartly with Data

Once you hit product-market fit:

  • Double Down on Winners: Increase inventory for top-performing SKUs by 30% before your next flash sale.
  • Test Adjacent Niches: If cotton kurtas are your best seller, try adding matching dupattas or leggings.
  • Analyze ROI: Track ad spend inside Meesho ads, calculate your cost per acquisition (CPA), and optimize for a minimum 2× return on ad spend (ROAS).